I’d say I go to see a movie in an actual movie theater once a year, but the truth is I probably go half as often as that.

It isn’t that I am not interested in movies, I just don’t see the value. I am supposed to pay for a ticket, concessions, and whatever goes into travel to the theater to watch a movie with a bunch of (probably annoying) strangers in a fairly gross environment?

My guess is my annual box office contribution is approximately 0.5x the current ticket price.

If, however, there was a $20/month subscription service which would let me watch new releases at home, I would subscribe.

Even if it was relegated to expensive hardware, like an Apple Vision Pro, I would very likely buy the device and sign up for the subscription.

$240/year would be a hell of a lot more revenue than my current $5.50/year—regardless of whether or not it would be exclusive to certain hardware or platforms.

Honestly, my current TV and sound system may not be as impressive as a theater, but they are good and I’d take that experience over the modified bus depot experience of a public movie theater.