Y’know… maybe I’m losing some of the magic in my older age but I wonder, since the internet became ubiquitous we almost got rid of secret clubs to gathering as many people as possible on a stage.
Now I know the Masonic Lodge is the number one we think of, with their secret rituals and the like. But I was in another in scouts, Order of the Arrow, that you had to be voted in by your troop, had their secret rituals, etc. Why secret rituals? Because being in a secret club is fun! Knowing things that others don’t is fun! Are the rituals little small things that once people learn them are “meh?” Sure! But it’s fun during that time.
Now since I don’t have kids can’t speak to young kids today, but lord only knows before that how many “Secret clubs” I was in throughout my life growing up in school. Now by secret club I mean, group of us would get together, have a club, secret handshake that would be forgotten by the next week, fall apart then a new one form in like a month when “Do you know what would be awesome? If we had a secret club! One with a clubhouse! Yea!”
The Masonic Lodge, Fraternal Order of the Eagles, and all these others were basically clubs where everyone hung out and bullshitted, then of course when they’re gathered they get pissed off about some social thing or another and then it becomes a movement. Shriners were apparently a drinking club that was “We should help kids!” and made a full non-profit hospital system in the long run… the main reason on helping kids, because if a bunch of chucklefucks are gonna get around and drink they figured they should do something.
But I’ve heard the Masonic Lodge is dying from lack of memberships going in, no one really cares on a lot of the secret societies, and hell I don’t think the trope of kids having their “secret clubs” has been a thing in the last decade in media. I wonder if this is something we’re losing as a culture. It’ll never quite go away, as long as there’s a group of people that wants to go “ours” it’ll happen, but it’s an interesting thing to see.
Okay, I have a soft spot for Legally Blonde thanks to a civics teacher who said it did a better job in talking law than many procedural law movies. Now I wanna go watch it again, thanks for reminding me it’s out there!
I think frankly the thing that Barbie did that’s worldbreaking in the territory of these movies was not in the movie itself which is fascinating to me. I don’t have cable so dunno advertising there, but Oppenheimer coming out at the same time, no ads, just a few movie previews, the biggest ads were all the interviews with the cast. Barbie… could not get away from it, the ads were everywhere. So my thoughts were “okay, Mattel is definitely backing this.” Then I started hearing people talk about it and it was honestly surprising that Mattel was backing as well as it did, but okay, then when watching the movie that was the part that ended up shocking me.
I’m so used to executive meddling in movies, studios being cautious and companies being overprotective of their IPs that has ruined so many movies, that here was Mattel allowing themselves to be portrayed as definitely the bad guys, still their logo plastered all over VERY up front. I realize they got good advertising with the movie but I’m trying to remember another movie that the parent company backed while being made fun of this strong and the only one I can think of is Deadpool 3 and honestly that was easy because trying to tone it back would have lost fans, this had all the opportunity to not go over well.